TerraTrue

TerraTrue is a B2B SaaS platform that helps companies manage privacy, security, and AI risk across their entire product lifecycle. Clients include enterprise names like Foursquare, and the site needed to reflect that level of credibility and trust.

This is the longest client relationship in the portfolio, spanning over six years and surviving four CMO transitions, multiple designers, and a CFO change. Being retained through that level of organizational churn meant consistently delivering work that moved the needle regardless of who was in charge.

The technical work was substantial. The site was migrated from a Gatsby and headless WordPress stack to Next.js and Sanity CMS, reducing content publishing time from weeks to days. A large-scale 301 redirect infrastructure was built to migrate their help center to Zendesk without losing SEO equity. Marketo was integrated for landing page logic, form automation, and lead capture, including a UTM tracking system that enriched form submissions with campaign data. A global interactive privacy law map was built to display legislation by country and US state, one of the more technically complex components in the portfolio.

Structured data and semantic HTML were implemented throughout to optimize for traditional search, AI search visibility, and accessibility simultaneously. The relationship is ongoing, currently focused on a site architecture rebuild to support the company's next phase.

"He was always very professional, explained the technical details well and worked hard to deliver on tight deadlines and challenging projects. I would recommend working with him."

Madison Redtfeldt, Head of Brand Marketing at TerraTrue