The Tech Stack
Unified is an enterprise omnichannel digital advertising platform serving brands like Starbucks, LVMH, Toyota, Honda, and iHeartRadio. When they came to the project, their existing site was built on an outdated tech stack that was no longer maintained and the team knew they didn't want to go back to WordPress.
The pitch was a modern Jamstack approach using Gatsby and Sanity CMS, which made sense given that many of their internal apps were already built with React. What was delivered was a landing page generator with over 40 unique reusable content blocks, giving the marketing team the ability to build and launch campaign pages on the fly without any developer involvement.
The project was end-to-end: UX design, content architecture, development, and deployment. The result was not just a redesigned website but a flexible content infrastructure that gave their marketing team the speed and autonomy to operate independently at scale.
"Working with Jacob on our company website redesign was a great experience. He was professional, easy to communicate with, and delivered the project on time. The new site is clean, functional, and aligns well with our brand, exactly what we needed."
Kellie Sakey, Chief Growth Officer at Unified, an iHeartMedia Company
